Craig Mack

Craig Mack

Ambassador, R U OK,
Head of Social Media – Colloquial, Social Media- TEDxSydney, Blogger – LGBTI Life, Model, Speaker, Lecturer, Altruistic Showpony.

I talk, rant and ramble on:
Social Media – from strategy to community, to the value of creativity, the role of influencers and why the audience is royalty – and always first,
R U OK, Suicide Prevention & Mental Health Advocacy,
LGBTI Advocacy

Mental health is a complex, misunderstood topic full of stigma, fear and shame. There’s also been so much talk about the rise of loneliness, isolation and depression recently and we’ve seen far too many people take their own lives, and attempting to, this year. We all know someone feeling the burn.As an Ambassador for suicide prevention charity R U OK I hope to use my experiences of living with depression since I was a teenager, and what I’ve learned from my attempts to check out early, to break these things down.

There are no easy answers but sharing knowledge, encouraging people to talk with – and really listen to- their mates, and giving people some confidence in being able to help, and knowing where to get it when we needed, are some of the simple things we can all do to change a life. Everyone goes through hell sometimes – the only good things about it are that it’s temporary, we’re all strong enough to survive it and no one needs, or deserves, to go through it alone.

I’m also the Head of Social Media at Content and Social Agency Colloquial. My experiences working client, agency and talent side are as diverse as the brands and categories I’ve worked with, including Weight Watchers, Spotify, Swarovski, DJ Dan Murphy, The National Heart Foundation, Star Observer, UTS, Sydney Uni, Macleay College, Pepper Publicity, Adhesive PR, Banana Boat, IBR Conferences, The Office of the eSafety Commissioner, CBHS Health Fund, General Assembly, B&T, General Assembly, Pfizer and DIY talent agency The Right Fit. This diversity has given me a unique view and approach to, social media, marketing and content. For me the Audience is royalty – without them we would not exist – and creativity, in all we do, is the key to connection and success.

Over at Wink Models I’m often cast as the perfect dad or handy tradie, and have featured in campaigns for brands including Masterfoods, Red Rooster, YouI, CBA, LG, Aussie Home Loans, BOC Gas, Rebel Sports, Blackwoods and Prospa. As an influencer and blogger I’ve worked with brands in a number of categories including NFP, skin and beard care, men’s fashion, events, entertainment and the LGBT Community. Secretly though, I’m waiting for my big break as a swimwear model.

A friendly smile makes for a great introduction and I’m always happy to help where I can. Depending on the job I can be fairly easily bribed with offers of comics, coffee, ice cream, lego, live music and of course, the stuff that pays for all my shoes.. these are a few of my favourite things 😉

Find me at
It’s life, one bite at a time.