GCUC Australia is two days of coworking awesomeness. We can’t wait to see you there!

Event Schedule

8:15 am - 9:00 am

Doors open

Snag your badge, grab a cup of coffee and get set for a crash course on coworking and the flexible workspace industry. This is the perfect time to meet and network with other conference attendees and industry providers.

9:00 am - 9:15 am

Welcome Remarks

Join us as we set the stage for the day.

Jacob Feenstra

General Manager Australia, The Executive Centre

Kate Dezarnaulds

Founder, WorkLife

9:15 am - 10:00 am


TBA- stay tuned for all of the GCUC details

10:30 am - 11:15 am

KPI’s you should be tracking to maximize ROI

KPIs you should be tracking” is focused on helping you understand the key performance indicators (KPIs) that are critical for the success of your business. During this session, you will learn about the different types of KPIs, how to choose the right KPIs for your business, and how to track and measure their progress. In this informative session we will also cover best practices for setting goals and targets for KPIs, as well as strategies for using KPIs to drive business growth and improve performance. This session is suitable for business owners, managers, and anyone who is responsible for tracking and improving the performance of their organization.

10:00 am - 10:30 am


Grab a cup of coffee and make a new connection. GCUC is an immersive experience in global community.

11:15 am - 12:00 pm

Market Occupancy Post Pandemic

In this session we will focus on the current state and emerging trends of the flexspace market, with a focus on market recovery following the global pandemic. You will learn about the latest data and new research in our industry, including occupancy rates, pricing, and demand drivers. The session will also cover the key factors that are shaping the market, such as the shift to remote work, the impact of technology, and the changing needs of businesses. You will have the opportunity to learn from industry experts and gain insights on how to make informed decisions about investing in or using flexspace.

12:00 pm - 1:30 pm


Grab a plate and a friend. We program long lunches so you have time to break bread and go deep on your conversations. Don’t forget to take a stroll by partners booths as well.

1:30 pm - 2:15 am

Niche and Nontraditional Offerings

Non-traditional offerings and how they will impact your business is a session that explores the role of non-traditional products and services in the modern marketplace and how they can impact businesses. In this session, you will learn about new types of non-traditional offerings, such as subscription-based models, usage-based pricing, and experiential products.

We will also explore the benefits and challenges of these offerings, and how to evaluate their potential impact on a business. You will have the opportunity to hear from experts and dive into case studies about how businesses have successfully introduced and scaled non-traditional offerings, and you will have the chance to develop strategies for incorporating these offerings into their own business models. This session is suitable for business owners, marketers, and anyone who is interested in exploring new and innovative ways to create value for customers.

2:15 pm - 3:00 pm

People, Places and Purpose

In this session we will explore the role of culture, community, and place in creating successful and vibrant ecosystems. You will learn the key elements that contribute to a thriving ecosystem, including and not limited to, the people, places, and cultural values that shape the environment. We will dive into how to cultivate a sense of belonging, how to design spaces that foster connection and collaboration, and how to build and maintain a culture of innovation and growth.

You will also have the opportunity to hear from experts about how businesses and organizations have successfully activated their ecosystems to drive accelerated impact. This session is suitable for business owners, community leaders, and anyone who is interested in creating and nurturing thriving ecosystems.

3:00 pm - 3:30 pm


3:30 pm - 4:15 pm

Friendly Fire

Operators do not invite genuine criticism from their customers lack of transparency is a sign of immaturity – and it hinders investment and growth

We lie to each other about our performance

There is a greater need to deploy sound business ratios to monitor and improve performance

Many coworking businesses should never get off the ground

Loss-making pricing to win deals is almost always a dumb tactic

Landlord operators in Australia fail to deploy good flex businesses because they are unresolved as to their purpose and don’t know how to achieve commercial returns

Lack of design attention to dedicated desk product areas.

We need to do a better job at nurturing and loving on our front-line staff and community managers

If you can’t afford to fit out the space the way the addressable market needs it fitted out (eg offices, decent meeting rooms) don’t sign the lease

Clive Dale

Owner, Bioom Pty Ltd

4:15 pm - 5:00 pm

Design and Fitout

During this session, our expert speakers will guide participants through the various considerations involved in the construction of a coworking space as it pertains to design. They will explore key elements such as space planning, interior design, furniture selection, technology integration, and creating an engaging atmosphere that fosters collaboration and productivity.

Beyond the construction stage, this session will also touch upon the ongoing maintenance and evolution of a coworking space. Participants will learn about the importance of adaptability and flexibility in design, ensuring the space can accommodate changing needs and trends. We will discuss strategies for creating an inclusive and diverse environment, cultivating a sense of community, and optimizing member experience to attract and retain tenants.

5:00 pm - 6:00 pm

Happy Hour

Stick around for drinks and networking.

6:30 pm - 8:30 pm

FWA Dinner – additional registration required

Flexible Workspace Australia is hosting an Industry Networking Dinner on August 2 at Cliftons Sydney – Spring Street

Join us for dinner, complete with beer, wine & soft drinks.

Time: 6.30pm – 8.30pm

Venue: Cliftons Sydney – Spring Street

Address: Level 3/10 Spring St, Sydney

If you’d like to attend the FWA dinner, please select the ticket option (FWA member or non-member) that applies to you.

FWA member $130 (+ GST and fee)

Non-member $150 (+ GST and fee)

We look forward to seeing you there!


(Due to the venue booking terms, dinner tickets will not be refundable.)

10:00 am - 1:00 pm

Coworking Tours – Registration required

Sign up form coming shortly.

Location one- TBA + session

Location two- TBA

Location three- TBA + session