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GCUC Australia is two days of coworking awesomeness. We can’t wait to see you there!

Event Schedule

8:15 am - 9:00 am

Doors open

Snag your badge, grab a cup of coffee and get set for a crash course on coworking and the flexible workspace industry. This is the perfect time to meet and network with other conference attendees and industry providers.

9:00 am - 9:15 am

Welcome Remarks

Join us as we set the stage for the day.

Welcome to Country

Michael West is a member and Cultural Representative of the Metropolitan Local Aboriginal Land Council (MLALC) who are the traditional custodians of the Land, Air, Water and Culture within their boundaries. He is a member of the Stolen Generations and is an Aboriginal man of the Gamilaroi Nation. Michael is on the Board of NSW Indigenous Chamber of Commerce, a National Executive member of the National Sorry Day Committee and is a Delegate of National Congress of Australia’s First Peoples. He also founded a reconciliation consultancy called “Guwaali” meaning to talk, speak and converse in his mother’s Gamilaroi language. Michael strongly supports diversity and believes the understanding and appreciation of diversity brings greater understanding of oneself, increasing the opportunities in Australia and throughout the world through respectful engagement. Michael believes everyone has value and it’s upon us, communities and society to have the capability to enable communities and individuals to achieve their dreams and aspirations.

Jacob Feenstra

General Manager Australia, The Executive Centre

Letitia Hope

Partnership Experience Lead, ISPT

9:15 am - 10:00 am

Featured Speaker

Everything is changing, nothing can be taken for granted, and all the old certainties are up for grabs… and that may be the best place for us to begin to reimagine, redefine, and redesign everything. We’re in a series of compounding crises, from climate to inequality to affordability, which suggests that business-as-usual needs a rethink: luckily, there are creative solutions and innovators all over the world who offer us ways to build back better for a fairer, more inclusive and sustainable future. Jess Scully draws ideas from her book, Glimpses of Utopia: Real Ideas for a Fairer World, and her experience in local government, sustainable urban transformation and the creative economy, to inspire us to embrace the possibilities and the parts we can all play in building a future we can be excited about.

Jess Scully

Author, Glimpses of Utopia: Real Ideas for a Fairer World

10:00 am - 10:30 am


Grab a cup of coffee and make a new connection. GCUC is an immersive experience in global community.

10:30 am - 11:15 am

KPI’s you should be tracking to maximize ROI

KPIs you should be tracking” is focused on helping you understand the key performance indicators (KPIs) that are critical for the success of your business. During this session, you will learn about the different types of KPIs, how to choose the right KPIs for your business, and how to track and measure their progress. In this informative session we will also cover best practices for setting goals and targets for KPIs, as well as strategies for using KPIs to drive business growth and improve performance. This session is suitable for business owners, managers, and anyone who is responsible for tracking and improving the performance of their organization.

Jessica Glew

Joint Managing Director and Chief Operating Officer, WOTSO/BlackWall Ltd

Shardae Mazzeo

Chief of Staff, CreativeCubes.Co

Kristy Bannister

Brand Manager, Work inc

James Bingham

Managing Director, Alidade Australia & FWA

11:15 am - 12:00 pm

Market Occupancy Post Pandemic

In this session we will focus on the current state and emerging trends of the flexspace market, with a focus on market recovery following the global pandemic. You will learn about the latest data and new research in our industry, including occupancy rates, pricing, and demand drivers. The session will also cover the key factors that are shaping the market, such as the shift to remote work, the impact of technology, and the changing needs of businesses. You will have the opportunity to learn from industry experts and gain insights on how to make informed decisions about investing in or using flexspace.

Daniel Tyson-Jones

Regional Director, The Instant Group

12:00 pm - 1:30 pm


Grab a plate and a friend. We program long lunches so you have time to break bread and go deep on your conversations. Don’t forget to take a stroll by partners booths as well.

1:30 pm - 2:15 am

Niche and Nontraditional Offerings

Non-traditional offerings and how they will impact your business is a session that explores the role of non-traditional products and services in the modern marketplace and how they can impact businesses. In this session, you will learn about new types of non-traditional offerings, such as subscription-based models, usage-based pricing, and experiential products.

We will also explore the benefits and challenges of these offerings, and how to evaluate their potential impact on a business. You will have the opportunity to hear from experts and dive into case studies about how businesses have successfully introduced and scaled non-traditional offerings, and you will have the chance to develop strategies for incorporating these offerings into their own business models. This session is suitable for business owners, marketers, and anyone who is interested in exploring new and innovative ways to create value for customers.

Jared Keen

Co-Founder & CEO, Salon Lane

Dan Bailey

Founder, Tradie HQ

Suzanne Campbell

CEO and Founder, Vennu Pty Ltd

Jillian Kilby

FOUNDER, The Exchange

2:15 pm - 3:00 pm

People, Places and Purpose

Brad Krauskopf will be interviewing Cliff Ho and Pisarski to better understand the role of culture, community, and place in creating successful and vibrant ecosystems. We will learn the key elements that contribute to a thriving ecosystem, including and not limited to, the people, places, and cultural values that shape the environment. Brad will dive into how to cultivate a sense of belonging, how to design spaces that foster connection and collaboration, and how to build and maintain a culture of innovation while growing. You won’t want to miss the founder of Hub Australia and the Co-Founders of The Commons and The Community Collective on stage together.

Paz Pisarski

Co-Founder, The Community Collective

Brad Krauskopf

Co-chair / CEO, FWA / Hub Australia

Cliff Ho

Founder/ Managing Director, The Commons

3:00 pm - 3:30 pm


3:30 pm - 4:15 pm

Friendly Fire

In this session we will take a critical look at what is going on in our industry. It is a challenging and emerging sector with lots of moving parts. Some of the ways we have traditionally done things may not serve us well moving forward. Here we take a close look at some things we probably need to change.

Clive Dale

Owner, Bioom Pty Ltd

4:15 pm - 5:00 pm

Ideas, hospitality and experiences

Let’s explore where we are as an industry and where we as a collective want to reside. Is Coworking a real estate business or a hospitality business? Are we doubling down on our purpose or selling out and becoming the real estate term of a “flex” offering. At our core aren’t we about community, collaboration and purpose? Are we delivering ideas, experiences and space? Can we run profitable spaces that offer more than a desk and wifi? We have gathered a diverse panel to explore not only how we view ourselves but how other leaders view our go forward plans for the future. The unwavering Kate Dezarnaulds will be moderating this tough but needed end of the day session you won’t want to miss. 

Remo Giuffré

Founder & Director, REMO, General Thinking, TEDxSydney, Bondi Observer

Kate Dezarnaulds

Co-Chair/Founder, FWA/WorkLife

Sally Hill

Founding Director, Purpose Conference

5:00 pm - 6:00 pm

Happy Hour

Stick around for drinks and networking.

6:30 pm - 8:30 pm

FWA Dinner – additional registration required

Flexible Workspace Australia is hosting an Industry Networking Dinner on August 2 at Cliftons Sydney – Spring Street

We will also be launching our First National Industry Report at the dinner.

Join us for dinner, complete with beer, wine & soft drinks.

Time: 6.30pm – 8.30pm

Venue: Cliftons Sydney – Spring Street

Address: Level 3/10 Spring St, Sydney

If you’d like to attend the FWA dinner, please select the ticket option (FWA member or non-member) that applies to you.

FWA member $130 (+ GST and fee)

Non-member $150 (+ GST and fee)

We look forward to seeing you there!


(Due to the venue booking terms, dinner tickets will not be refundable.)

10:00 am - 3:00 pm

Drop in coworking tours

No need to register for these as you take them at your own pace. Open to all GCUC AU attendees. Please have your badge with you for entry.


Locations included:

  • Salon Lane – 63 Ann St Surry Hills (10am-2pm)
  • Dexus Place – Level 5, 1 Margaret St Sydney (12pm-2pm)
  • The Work Project – Level 2 50 Bridge Street Sydney NSW 200 (10am-1pm)
  • The Quantum Terminal – Central, L1 Dulwich Hill Light Rail stop, 1 Eddy Avenue, Grand Concourse, Haymarket NSW 2000 (2pm-3pm)
  • Wotso -Zetland
  • Workspace365– 11/66 Clarence St Sydney (10am-3pm)
  • Spaces 60 Martin Place – Level 1, 60 Martin Place, Sydney (10am-3pm)
  • Regus World Square – Level 45, 680 George St, Sydney (10am-3pm)
  • Spaces 1 Denison St – Level 17, 1 Denison St, North Sydney (10am-3pm)

9:00 am - 1:00 pm

Guided Coworking Tours – Registration Required

Badge and pre tour registration required for entry. This tour is now at capacity. To be placed on the waiting list please email [email protected]

If you are interested in checking out other local Sydney spaces, please check out the list of Drop-in tour spaces.

  1. Flex by ISPT- Pitt Street Tour
    Session: Members Not Tenants with Tobi Skovron and Letitia HopeEmbracing the future involves going beyond the boundaries of traditional lease agreements. The focus shifts from providing a physical space to curating a place of belonging within the community. Speakers will discuss how coworking and CRE traditionalist can work together to create meaningful places.
  2. The Executive Centre- Sydney Place Tour and session
    Session: Organisational Futureproofing: Why Experience is at the Core of Successful Brand Strategies with Chelsea Perino

    Organisational attitudes about workspace have been — and will continue to be — affected by public and organisational policies that dictate how and where we work, but beyond that, the Brand behind these spaces has a huge impact on customer attraction and retention. To survive in a post COVID-19 era, organisations are going to have to change the way they operate, communicate, develop and deliver products, with a core theme: human-centricity is key. This session examines the importance of developing a strong brand story, how that relates to meaningful and transparent relationships with consumers and employees, some of the strategies that can help ensure business resilience, and what the organisation of the future could look like. 

  3. Hub Wynyard Tour 
  4. The Commons – George Street Tour


Chelsea Perino

Managing Director, Global Marketing and Communications, The Executive Centre

Tobi Skovron

CEO, CreativeCubes.Co

Letitia Hope

Partnership Experience Lead, ISPT